Marketing Projects

Hospital Fundraising Capital Campaign

• Creative Direction & Execution 
• Present & Develop Campaign Theme
• Logo & Support Materials Design

I provided a 6 month time line for the advertising plan and media buy to support campaign. Along with creating  dynamic collateral materials.

Campaign Outcome:

- Goal Met: The $3,000,000 goal was achieved, so a generous donor fulfilled the pledge of an additional $1,000,

Community Involvement Branding

• Company Branding
• Community Involvement/Event Planning

- Created quarterly flyers to be used at community events and for customer engagement.  

- I organized the company's community involvement participation, sponsorships and attended at events.

Trade Show Materials:

• Company Branding
• Graphic Design & Creative Direction

Marketing materials created for a trade show: retractable banners, advertsing and company brochure.

Client Monthly Newsletter

• New Product Developemnt
• E-news Marketing 

Created a new monthly newsletter for clients on behavioral finance topics. The newsletter was created in print as well as distributed through constant contact with calls to action links on other financial products offered by the firm.

Hospital Fundraising Campaign for Infrastructure Renovation

• Creative Direction for Campaign
• Presentation of Marketing Materials
• Logo Development

Present campaign naming idea's, logo development and support materials. Created all marketing materials for campaign and assisted in media buys for advertising.

Advertising

• Ad Design

Advertising for Jacob Javits Center as well as handling digital trade show customer booth ads displayed the convention tradeshows.